CLAUDIA DIESTI ― ACCOMPLISHED STYLIST WITH A CAUSE

Wellington, FL ― Seasoned stylist Claudia Diesti has become well known in and around Palm Beach County, and her talent coupled with years of intense education has catapulted her to near stardom status in the area, as well as the industry of hair design as a whole. This successful stylist is one of the most sought after in south Florida and her extensive education and background give her the clearance to carry a $120 price tag for a designer cut and style and no shortage of eager clients lining up for her services.

The Columbian-born stylist is one in a handful in the U.S. trained in “Symmetrical Ambidextrous Cutting” and is an American Board Certified Colorist, having trained with some of the best in the industry. Her focus has been on educating herself to the fullest extent and giving her clients the satisfaction of leaving the salon with an up-to-date, fashionable cut that suits them perfectly. Claudia spent many years traveling the globe, working and training in destinations such as Toronto, London, New York, Milan and Taiwan, with the likes of Martin Parsons, Redken, Paul Mitchell and L’Oreal Professionnel’s Emmy award winner, Jo Blackwell.

With all of her credentials and experience, Claudia Diesti has yet another side that sets her apart from most in the business. Having spent years in a physically and emotionally abusive marriage, Claudia came to the United States with a dream to live a life opposite of that which she had become accustomed to in her hometown of Bogotá. She is currently active with CUT-IT-OUT, an organization comprised of salons and stylists taking a stand against domestic violence and abuse. Helping other women deal with these issues will be her greatest accomplishment and she is proud to be an inspiration and mentor, both personally and professionally.

Claudia Diesti can be found at The Spa at Wellington on the Green, where she has been styling her loyal following for the past three years. To make an appointment with this in-demand artist, please contact her at 561.964.9266.

Beverly Hills Polo Club

Casual yet elegant…stylish and classic with an updated contemporary feel synonymous with the California lifestyle, Beverly Hills Polo Club has been a fashion tradition since 1981.

The prestigious Beverly Hills Polo Club sports team, founded in the early 20th century, served as inspiration to two Los Angeles students in search of a means to fund their college education. Entrepreneurial wheels were set into motion when they realized the potential in marketing a line of affordable and comfortable sweatshirts and t-shirts under the well-known brand.

By 1983, the line was in such popular demand, a full line of men’s, women’s and children’s clothing had been developed. Beverly Hills Polo Club is one of the leading brands in the United States and has gained international awareness operating in excess of 100 countries along with stand-alone retail shops in Europe, Asia, South America and the Middle East. It’s distinctive logo, featuring the polo horse and rider, is widely recognizable throughout the world.

With retail sales of over $500 million annually in the United States alone, Beverly Hills Polo Club now features a full range of luxury fashion accessories to accompany its sportswear line and complement the coveted California lifestyle image.

For more information, please visit the Beverly Hills Polo Club website at www.bhpc.com.

BEN-RIC REIGNING OVER COMPETITION WITH LAVISH FUR DESIGNS

Jamaica Estates, N.Y.― Ben-Ric Furs has been making a name for itself since forging onto the New York fashion scene in 1952. Having secured a loyal following, they continue to thrive in the industry with out-of-box designs and one-of-a-kind customized pieces.

Operating out of Jamaica Estates, N.Y., the furrier is proud to serve a database of 5,000 repeat clients with over 2,000 clients in the Manhattan area alone. With their amazing creations, both classic and unconventional, patrons are more than willing to make the drive from Westchester, Manhattan and New Jersey to obtain unique, dazzling pieces from the Ben-Ric collection.

Ben-Ric was purchased by Jerry Cola following the retirement of original founder, Ben Pollack in 1990. With the passing of Mr. Cola in 2002, his fashion-forward wife, Jackie Cola was left at the helm of this burgeoning empire.

Jackie’s mission is to present modern, stylish garments that meet today’s lifestyles while deviating from the kind of coat that might be considered “your grandmother’s mink”.

Jackie’s belief is that “Fur, like all fashion, has evolved to fit today’s successful and active woman”. The outerwear reflects the attitude of that woman who is modern, independent, successful and vibrant.

Ben-Ric Furs features mink, shearling, sable, chinchilla and reversible fur garments. Any garment purchased at Ben Ric will have the look and feel of custom made. Ben Ric Furs has one of the largest, on premises, fur storage capabilities in New York, storing over 10,000 garments. Cleanings, repairs and remodels are done on premises. With 55 years in business, Ben Ric Furs has established itself as a strong force in the fur industry.

To find your way into a luxurious fur from Ben-Ric, please call 718.454.0320 or e-mail benricfurs@yahoo.com.

KRELWEAR DELIGHTS WITH TANTALIZING KNITS

Miami, FL ―  Knitwear has never been so sexy. Miami fashion designer Karelle Levy infuses a hot and trendy spin into KRELwear, her ready-to-wear collection comprised of uniform colors and minimal construction techniques. The simple, yet intriguing pieces are interchangeable and convertible. It’s entirely by design that a single piece can be worn as a sleeveless top during the day and an alluring miniskirt by night.

Seemingly woven into her knits is Levy’s bohemian, artistic style. Her garments come together in what she calls a “toobular” fashion, using few or no seams in her knitting technique.  

“Living garments, embracing flaws - let it run,” are just a few key phrases she uses to describe her work and the mindset behind it.

Launched in 2003, KRELwear has quickly become a staple in the sizzling Miami fashion scene. Her designs have won her accolades within the fashion industry including being named the esteemed Gen Art “Fresh Face in Fashion” award in 2004. Levy was also honored and thrilled to bring the KRELwear line to the runway at LA Fashion Week in the fall 2007.

KRELwear is becoming a formidable brand and Levy has had the pleasure of designing for several notable celebrity clients including Alanis Morrisette, Cristina Ricci, Carmen Electra, Pink, Cameron Diaz, Hilary Duff, Fergie and the Pussycat Dolls. Popular retailer Sunglass Hut used one of KRELwear’s swimsuits in a recent national ad campaign and the line has been featured in WWD, Lucky, Soma and Ocean Drive.

Levy’s much anticipated upcoming spring line promises to be worth the wait. To get more information about KRELwear or to purchase items from this glamorous collection, please visit the website at www.krelwear.com or call (305) 576-7465. 

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MEN’S ACCESSORIES DESIGNER GENO D’LUCCA TAKES FLIGHT WITH A COLLECTION OF RUGGEDLY HANDSOME LEATHER GOODS

Leon, Guanajuato Mexico ―  Designer of fine, high-quality men’s leather goods, Geno D’Lucca recently splashed onto the fashion scene and his much anticipated line is expected to be the next big thing in men’s fashion and accessories. A descendant of a long line of Italian shoe manufacturers, D’ Lucca has spent a good part of the last two decades honing his craft. Currently residing in Mexico, his work takes on the rustic feel of his surroundings. 

D’Lucca’s colorful background offers more than enough to serve as inspiration for his work. While in his teens, he truly lived the life of a rock star, forming the rock band Regazza while also doing free style stunts on dirt and motocross bikes. It was during this time, that he took his first steps into the world of fashion when he began designing shoes   for the family business.

Recently, D’Lucca has expanded that family business into a full line of premium men’s accessories which includes wallets, belts, bags, journals, sandals and bracelets. Traces of his youthful experiences are infused into his collection with edgy, unique pieces from the designer’s creative mind. His use of distressed leather is a departure from the traditional and reflects the cool, stylish trends of today.

A former designer for both Diesel and Replay, D’Lucca’s keen attention to detail has earned him accolades from several top names in the fashion industry. His line has already received such great attention and he plans to introduce a women’s line of accessories to include handbags and belts late this summer.

Currently, Geno D’Lucca merchandise can be found at better department stores throughout the United States and Mexico and will be available in upscale boutiques later this spring.  For more information about the Geno D’Lucca brand, please visit the website at www.genodlucca.com.

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Revolutionizing the Fried Food Industry

REVOLUTIONARY NEW FLOUR PRODUCT SET TO HIT MARKET MAKES IT POSSIBLE TO HAVE YOUR DONUTS AND EAT THEM TOO

Rio Grande do Sol, Brazil ―  Bio+Leve, a brand new, revolutionary flour product, is in position to hit the market and completely change the way that we look at fried foods. After four years of extensive laboratory research and testing at Brazil’s Universidad Federal de Santa Maria, scientists are now ready to introduce this wonder product that actually reduces fat absorption in fried foods by 60%.

The cutting-edge Bio+Leve was developed as a result of various experiments with flour, which were initially intended as a means to feed children in underserved communities. Scientists discovered that physically modifying rice flour combined with wheat flour, under certain circumstances and in the right proportions, could create a product that is identical to pure wheat flour in texture, smell and taste. Perhaps the greatest quality of this seemingly magical combination is that it is 100% natural with NO chemicals added.

“When comparison tested, Bio+Leve was unanimously preferred over traditional flour. Our product actually proved to be crispier and lighter tasting,” said Bio+Leve Managing Member, Liliane Menezes.

Bio+Leve was tested and used to make donuts, churros and other foods made with fried dough and managed to produce the same amazing, great tasting, healthy results. It has been approved by the FDA, is internationally patented and the company owns the exclusive rights to the brand in the United States, Canada, Mexico, Europe and South America.

The team at Bio+Leve has already started introducing the product to industry giants and so far they have received an enormous amount of interest and acceptance. It’s only a matter of time before Bio+Leve will be on grocery shelves finally making it possible to enjoy some of our favorite baked goods and fried foods without guilt.

“With more innovative products in development, this is only the beginning,” says Menezes, hinting that there is more in store from her group when it comes to enjoying tasty treats while still remaining health conscious.

For more information on Bio+Leve, please email info@bioleve.com. The Bio+Leve website (Bioleve.com) is currently under construction and will be up soon.

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